Adaptable design workflows for large organisations

Working with the National Farmers’ Union to transform their digital design strategy.

2025
  • Consultancy
  • Workshops
  • Training materials
  • Figma
  • Web Design

I believe holistic workflows are crucial for cross-functional teams, and recently have been working with the National Farmers' Union to advance their digital design strategy across the organisation, auditing and running workshops with key areas from editorial through to designers and IT.

This is a bespoke project that recognises the knowledge and experience within the organisation and the roles, skillsets of the existing teams.

Images of Student Farmer magazine cover and screenshots of covers for reports for "resilance" and "A Mission for Farming"
It's about workflows between teams, not tools.

Approach

  • Audit and consultation process.
  • Full day workshops with Editorial, Design and Development teams across the organisation.
  • Transform and build iterative workflows.
  • Understand core and sub-brands with multiple publication titles for an extensive demographic audience.

Focus

  • Design delivery and workflows.
  • Exploring ideas in an adaptive system.
  • Engagement priorities.
  • Multiple services and diverse outputs.
  • Understand existing assets and furthering their advantages.
  • Maximise current tools and services.

Recommendations

  • Overlap teams with Maximise current tools and services. loops with commits and sign-offs.
  • Build up a Design System and shared naming culture for faster creation.
  • Develop usable toolkits for content creation across numerous platforms.
  • Advance Figma usage and integrate with other processes.
How to manage breakpoints: I put together some demo Figma files as examples to work through a session together.

Next Level Figma

I worked with the design team to further use Figma to their advantage, and maximise use for their needs.

I produced bespoke training materials and conducted workshops.

Focus included: Accessibility, Breakpoints and Content blocks, Components and Variants, Variables, Asset Management, Nomenclature and Handovers.

I have been able to reveal many advantages hiding in plain sight for the NFU.

In areas where technology and processes are abstract, I have successfully bridged the gaps and provided clarity for this distinctive organisation and its challenges.

Review and impact work now ongoing.